COVID-19 Consumer Sentiment Snapshot

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COVID-19 Consumer Sentiment Snapshot #4 – Fighting in the Dark

Key prediction/observation: This BCG report explores the global impact of changes in consumer sentiment on their purchasing decisions, what they prioritise and deprioritise, and this shifts depending on the country concerned and how the government has approached the pandemic.

  • Author: BCG
  • Published: 4th April 2020

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Brand Genetics

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